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A startup founder speaking to customers while working on a laptop
Why Chasing Customers Matters More Than Chasing Investors: Lessons from My Entrepreneurial Journey

Why Chasing Customers Matters More Than Chasing Investors: Lessons from My Entrepreneurial Journey

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In this reflective piece, Boni shares a timeless lesson from the early days of his startup journey—why chasing customers matters more than chasing investors. Backed by perspectives from ecosystem leaders like Chandran and Panneerselvam, this blog explores how customer traction builds confidence, credibility, and investor appeal.