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Tag: Startup Journey

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Why Chasing Customers Matters More Than Chasing Investors: Lessons from My Entrepreneurial Journey

Why Chasing Customers Matters More Than Chasing Investors: Lessons from My Entrepreneurial Journey

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In this reflective piece, Boni shares a timeless lesson from the early days of his startup journey—why chasing customers matters more than chasing investors. Backed by perspectives from ecosystem leaders like Chandran and Panneerselvam, this blog explores how customer traction builds confidence, credibility, and investor appeal.

Image featuring Boniface P, symbolizing the intricacies of customer acquisition costs.
Decoding Growth: The Ultimate Startup Guide to Reducing Customer Acquisition Cost (CAC)

Decoding Growth: The Ultimate Startup Guide to Reducing Customer Acquisition Cost (CAC)

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Embark on a journey through the startup landscape with our comprehensive guide on reducing Customer Acquisition Cost (CAC). Explore the significance of CAC in different business models, delve into real-time examples from Indian startups, and discover strategies to enhance profitability and attract investors. It’s time to decode the secrets of customer acquisition for a thriving startup ecosystem.