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Propel

Engage

Engage is a structured market access program designed for startups that have successfully built their product and are ready to launch or scale in the market. As part of SSN iFound’s Propel initiative, Engage focuses on connecting startups with the customers, validating market demand, and accelerating revenue traction.

Our structured business development support includes:

  • Enable early-stage startups to pilot their solutions in real-world settings
  • Facilitate direct engagement with prospective customers and partners
  • Reduce go-to-market (GTM) friction through structured access and mentoring
  • Refine positioning and messaging for ideal customer segments
  • Opportunities to pitch to curated customer panels and early adopters
  • Connect with enterprise buyers, MSMEs, institutions, and channel partners
  • Guidance on pricing, sales funnel creation, and objection handling
  • Facilitation of pilot projects with ecosystem partners

Engage is where market-ready ideas transform into scalable businesses through customer validation and early traction. This is not just a launchpad — it is startup’s runway to revenue.

Ascend

Enabling Startups to Raise Capital with Confidence

As part of our Ascend Program, SSN iFound supports high-potential startups in their journey towards raising capital. We assist founders in becoming funding-ready by helping them refine their business models, financial projections, and investor pitches.

Our structured fundraising support includes:

  • Investor Readiness Programs to prepare for due diligence and investor meetings.
  • Access to Angel Investors through curated pitch days and network introductions.
  • Linkages to Bank-led Debt Funding for working capital and growth.
  • Advisory Support for term sheet negotiation, compliance, and fundraising strategy.

Through a combination of mentoring, capital access, and strategic guidance, we help startups secure the right form of funding at the right stage to scale their ventures sustainably.