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Rajiv Gandhi Salai (OMR)

Kalavakkam , Chennai– 603 110

Category: Entrepreneurship

Team collaboration and seamless product experience representing low maintenance culture.
Be a Low Maintenance: The Secret Ingredient of High-Performing Teams and Products

Be a Low Maintenance: The Secret Ingredient of High-Performing Teams and Products

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High-maintenance behavior—whether in people or products—silently drains team energy and slows progress. This article explores how “low maintenance” thinking can transform team dynamics and product design, creating smoother collaboration, happier users, and faster outcomes for startup founders and leaders.

Entrepreneurial leadership conceptual image representing trust and vulnerability
Being Misunderstood: How Vulnerability, Trust, Integrity, and Insight Shape the Entrepreneurial Journey

Being Misunderstood: How Vulnerability, Trust, Integrity, and Insight Shape the Entrepreneurial Journey

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Our Head – Incubation Programs, Boniface Pascalraj, shares an intimate reflection on how vulnerability, trust, integrity, and keen insight shape leadership and resilience in entrepreneurship. Drawing from personal trials and wisdom from leaders like Arundhati Roy and Ankur Warikoo, this blog unpacks the balancing act of openness and self-protection essential for founders striving amid misunderstanding and doubt.

Incubator mentor guiding a startup founder during a pitch session
Bridging the Gap: How Ecosystem Enablers Can Connect Founders and Angels

Bridging the Gap: How Ecosystem Enablers Can Connect Founders and Angels

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Too many founders struggle to secure angel funding—not because they lack potential, but because they lack readiness. In this blog, Chandran Krishnan shares how ecosystem enablers like incubators and accelerators can actively bridge this gap through mentorship, curation, and founder-investor alignment.

A startup founder speaking to customers while working on a laptop
Why Chasing Customers Matters More Than Chasing Investors: Lessons from My Entrepreneurial Journey

Why Chasing Customers Matters More Than Chasing Investors: Lessons from My Entrepreneurial Journey

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In this reflective piece, Boni shares a timeless lesson from the early days of his startup journey—why chasing customers matters more than chasing investors. Backed by perspectives from ecosystem leaders like Chandran and Panneerselvam, this blog explores how customer traction builds confidence, credibility, and investor appeal.

Young entrepreneurs brainstorming ideas for their startup journey.
Engineer to Entrepreneur: The POWER Framework for Startup Success

Engineer to Entrepreneur: The POWER Framework for Startup Success

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At SSN iFound, in partnership with Plant Lipids, we launched the Plant Lipids Startup Challenge 2025. During the bootcamp, I shared the POWER Framework—Purpose, Ownership, Work Efficiency, Excellence, and Resilience—to help student entrepreneurs transition from engineers to founders. Through real-life case studies like Biocon, Ninjacart, OYO, Zoho, and DeHaat, this article explores how to build a startup with clarity, discipline, and resilience.