In this reflective piece, Boni shares a timeless lesson from the early days of his startup journey—why chasing customers matters more than chasing investors. Backed by perspectives from ecosystem leaders like Chandran and Panneerselvam, this blog explores how customer traction builds confidence, credibility, and investor appeal.
At SSN iFound, in partnership with Plant Lipids, we launched the Plant Lipids Startup Challenge 2025. During the bootcamp, I shared the POWER Framework—Purpose, Ownership, Work Efficiency, Excellence, and Resilience—to help student entrepreneurs transition from engineers to founders. Through real-life case studies like Biocon, Ninjacart, OYO, Zoho, and DeHaat, this article explores how to build a startup with clarity, discipline, and resilience.
Angel investors look for more than just an idea—they seek proof of market demand. Startups with strong customer validation and traction stand a better chance of securing investment and scaling effectively.
Learn how early-stage startups with initial revenue or confirmed orders can determine their valuation. Explore strategies like the Revenue Multiple Method, Discounted Cash Flow (DCF) approach, and Comparable Transactions to attract investors while minimizing equity dilution.
Effective decision-making isn’t about choosing from an endless list of options; it’s about focusing on high-quality decisions. Learn how leaders and startup founders can simplify the process and drive impactful outcomes.
Discover the unique funding landscape for deep tech startups and explore strategies to attract investor interest, from building strong IP foundations to showcasing market potential and aligning with global impact goals.
Startup success isn’t just about breakthrough moments. It’s about embracing the mundane, paying attention to details, and consistently showing up. Discover why mastering the less glamorous side of entrepreneurship is key to building something extraordinary.
In leadership, resolving conflicts effectively is essential for success. Here’s a guide to practical conflict resolution strategies, from active listening to building trust.
Avoiding common pitfalls when pitching to investors can make or break a startup’s fundraising journey. Here are the top mistakes to watch for to ensure your pitch resonates and secures interest.
SSN iFound and TANSAM successfully hosted a 6-day training on Industrial IoT using Siemens MindSphere, offering participants hands-on experience in device connectivity, data analytics, and real-world applications in Industry 4.0.