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Startup Glossary: Scaling and Expansion

Compiled by Karthikeyani M., Associate – Incubation at SSN iFound

  1. Agility: The ability of a startup to adapt quickly to changes in the market, technology, or customer preferences.
  2. Asset-Light Model: A business model that relies on outsourcing or sharing resources rather than owning physical assets.
  3. Diversification: Expanding a startup’s product or service offerings into new markets or industries to reduce risk and increase revenue streams.
  4. Economies of Scale: The cost advantages that a startup gains as it increases its production or scale of operations.
  5. Expansion: The process of entering new markets, regions, or customer segments to grow the business.
  6. Franchising: A business model where a startup licenses its brand, products, and operations to third-party operators in exchange for royalties or franchise fees.
  7. Growth Hacking: Strategies and techniques used by startups to rapidly acquire and retain customers through unconventional or creative means.
  8. Horizontal Expansion: Diversifying a startup’s product or service offerings to target new customer segments or markets.
  9. Internationalization: Expanding a startup’s operations into international markets to reach a global customer base.
  10. Joint Venture: A partnership between two or more companies to pursue a specific business opportunity or project together.
  11. Leverage: Using borrowed capital or other resources to increase the potential return on investment.
  12. Market Development: Creating new demand for a startup’s products or services by entering new markets or segments.
  13. Market Penetration: Increasing market share by selling more products or services to existing customers or by targeting new customers within the same market.
  14. Network Effects: The phenomenon where the value of a product or service increases as more people use it, creating a positive feedback loop.
  15. Operational Efficiency: The ability of a startup to maximize output while minimizing input, resources, or waste.
  16. Product-Market Fit: The degree to which a startup’s product or service satisfies a strong market demand and meets the needs of its target audience.
  17. Rollout: The gradual introduction of a new product or service to different markets or regions over time.
  18. Scalability: The ability of a startup to handle growth without compromising performance, efficiency, or quality.
  19. Scale-Up: The process of increasing the size or capacity of a startup’s operations to accommodate growth.
  20. Strategic Alliances: Collaborative agreements between startups and other organizations to achieve shared goals, such as marketing, distribution, or product development.
  21. Strategic Partnerships: Collaborations between startups and other companies to leverage complementary strengths, resources, or market access.
  22. Sustainability: The ability of a startup to maintain long-term growth and profitability while minimizing negative environmental or social impacts.
  23. Synergy: The combined effect or benefit that results from the collaboration or integration of different elements within a startup or between multiple entities.
  24. Value Proposition: The unique benefits or advantages that a startup’s product or service offers to its customers compared to competitors.
  25. Vertical Expansion: Expanding a startup’s operations upstream or downstream within the same industry or value chain.
  26. Vertical Integration: The process of expanding a startup’s operations by acquiring or controlling other businesses along the supply chain or distribution channel.
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