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The 11 Point framework for a startup pitch

Contributed by Anandasivaraj, Assistant Manager – SSN iFound

Are you ready to delve into the art of startup pitching? This exploration revolves around a brilliant idea, where presentation is as critical as the concept itself. Excitingly, we will guide you through the essentials of mastering the startup pitch. In today’s fiercely competitive entrepreneurial world, a robust framework for your pitch is not just an advantage; it is a necessity.

Come along as we dive into an 11-point framework. This framework aims to transform your pitch into a compelling narrative that captures the attention of investors, partners, and stakeholders. It is not just about what you convey; it’s about how you communicate it. Let’s begin our journey, fine-tuning your pitch to perfection.

The startup founder needs to have a strong framework or foundation to develop a pitch structure.

The following framework can be used to build their pitch deck:

  1. What problem are you solving for?
    Clearly define the problem you are solving in a single sentence. Be precise.
  2. Your solution?
    Explain the solution in simple language which should be understandable even to a person not skilled in the particular domain.
  3. Successfully demonstrated that your value proposition works?
    Include the date on customer trials. How much savings they have made? Or how much time they have saved? Or how many manpower they could save? Etc.
  4. How large is the opportunity?
    Highlight the market opportunity.
  5. Sales strategy to grow?
    Briefly explain your plan to acquire more paying customers.
  6. Unit economics: revenue, cost & margin on each individual order.
    More critical while you pitch before investors. Clarity on the unit economics tells that the business model is viable.
  7. Competition: how are you better & different? Barriers to entry?
    Explain the USP in simple language without using any jargons. Also highlight on the Porter’s 5 Forces for your business.
  8. Next phase of growth: what will you validate in this phase? Milestones?
    Briefly state your plan for the next 6 to 1 year.
  9. Funds required: how much required for next phase?
    Work on the math. Have a clear plan on the fund deployment and milestones.
  10. Team
    Include the brains behind the idea and hands behind the execution.
  11. Shareholding & cap table
    Include the current shareholding pattern and cap table.

And there we have it, fellow startup enthusiasts. With this 11-point framework, you are now equipped with the tools and knowledge to construct a pitch that stands out in a crowded startup landscape and fosters trust and confidence in your idea. This is not just a checklist; it is a storytelling guide.

Your pitch is your golden ticket, your one opportunity to make an impression. Your narrative has the potential to reshape the game. Craft your pitch with passion, precision, and intent. It is your story—tell it brilliantly, and the world will listen. Here is to your startup’s journey towards success!

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